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NIH Record

NHLBI Launches Media Campaign For Latinos,
Heart Health Is Key

The video depicts the devastating impact that heart disease can have on a Latino family -- but, at a recent gathering in Washington, D.C., the drama was about how a community with heart can help its people have a healthier future.

The gathering at Our Lady Queen of the Americas Church was for the premier of a new multimedia information campaign to help area Latinos learn more about and so prevent heart disease. The campaign is part of an NHLBI-sponsored community initiative, "Salud para su Corazon," or Health for Your Heart.

Besides the 30-minute video, "Por Amor al Corazon," the campaign's new broadcast and print materials include a 21-part Hispanic radio series, eight bilingual heart-health booklets, and a bilingual Latino cookbook.

The premier was sponsored by NHLBI, the NIH Office of Research on Minority Health, and the Community Alliance Working for Heart Health, which consists of representatives from more than 30 area Latino health, government, business, and other groups.

Joining the Salud para su Corazon's healthy heart at the premier were (from l) Dr. John Ruffin, NIH associate director for research on minority health; Dr. Elmer Huerta, community leader and Cuidando su Salud radio show host; and NHLBI director Dr. Claude Lenfant.

"Improving the health of Latinos is a top priority for the institute," said director Dr. Claude Lenfant. "And this initiative is the first comprehensive cardiovascular disease prevention effort designed specifically for Washington-area Latinos."

Salud para su Corazon was started about 2 years ago to conduct research, develop intervention strategies, and produce and disseminate educational materials about heart health for Latinos in metropolitan Washington.

A key part of the initiative is its outreach activities such as conducting high cholesterol and hypertension screenings at health fairs and sports events, and holding heart-healthy cooking demonstrations at churches and other community sites.

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