This graphic, part of the NINDS Know Stroke
campaign, features the signs of stroke and was among
the top five graphics shared during NINDS’s Twitter
Chat on stroke.
NINDS kicked off National Stroke Awareness
Month this year by hosting its first ever Twitter
chat. The goal of #StrokeTalk was to increase
awareness of risk factors, treatment options and
recent breakthroughs in research, including acute
stroke therapy such as intra-arterial and endovascular
approaches to breaking up and removing
clots. The chat provided information on recognizing
the signs of a stroke and the importance of
taking immediate action once those symptoms
occur. It also highlighted crucial things people can
do to reduce their risk for stroke, such as maintaining
a healthy blood pressure and not smoking
and ways to reduce complications after a stroke.
Throughout the chat, @NINDSnews (NINDS’s
main Twitter handle) tweeted vivid, informative
graphics from the NINDS Know Stroke campaign
to help reinforce key messages.
Nearly 800,000 strokes occur each year in the
United States. Stroke is a leading cause of death
in the country and causes more serious long-term
disabilities than any other disease. Nearly threequarters
of all strokes occur in people over age 65
and the risk of having a stroke more than doubles
each decade after age 55.
On hand to answer questions and provide information
were several expert panelists including:
NINDS director Dr. Walter Koroshetz, a noted
neurologist; CNN chief medical correspondent Dr.
Sanjay Gupta, who is also a practicing neurosurgeon;
NINDS stroke neurologist Dr. Salina Waddy;
Dr. Janet Wright, executive director of Million
Hearts—a national initiative to prevent 1 million
heart attacks and strokes by 2017; Dr. Kevin Barrett,
a vascular neurologist and co-director of the
Primary Stroke Center at Mayo Clinic in Jacksonville,
Fla.; and Dr. David Miller, an interventional
neuroradiologist and medical director of the
Stroke Center at Mayo Clinic, Jacksonville.
More than 1,300 unique Twitter handles participated
in the chat, which generated more than 2,500 tweets, reached more than
7.8 million people and rendered more than 128 million impressions, which help
measure the impact and/or exposure of a message.
Koroshetz provided one of the most popular retweets: “Problem is that many
people think to take a nap when they experience #stroke symptoms. Wrong
response! Go to the ER!!!!!!! #StrokeTalk.” This single tweet yielded more than 2
million impressions alone.
Participants spanned a wide spectrum—from the general public to health care
professionals—with questions ranging from general stroke data to specific discussions
and comments on treatments and research.
Based on the popularity of Twitter chats and the success of its first effort, the
NINDS social media team plans to host more chats.