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Vol. LVII, No. 12
June 17, 2005

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NIH Holds Health Communications Forum
NIH convened a Health Communications Forum May 9 at the Natcher Bldg. that drew communications professionals from the institutes and centers. Keynote speaker Dr. Vicki Freimuth (above), now a professor of speech communication at the University of Georgia but formerly communications chief at the Centers for Disease Control and Prevention, discussed the future of health communication planning and evaluation. Larry Hugick, chairman of Princeton Survey Research Associates, discusses trends in minority demographics, and how to reach minority audiences. Other major topics at the forum included “The Art of Communicating Science to the Public,” featuring successful science writers, and “Social Marketing in Practice,” which focused on the HIV vaccine communications campaign, the National Eye Health Education Program, and a stroke education effort by NINDS. The White House’s anti-drug media campaign was also showcased.
Explaining NHLBI’s efforts to communicate heart health messages across cultures are (from l) Lenee Simon, community health specialist; public health advisors Rachael Tracy and Violet Woo; and Matilde Alvarado, coordinator of minority health education and outreach. Reporting on NEI’s VISION Public Information Network were Judy Stein (l), communications director for the institute, and colleague Jean Horrigan.